About

savvySTRATEGY is a consultancy that uses a unique methodology of research, strategy and process to help clients communicate their brand  initiatives and value proposition via multi-platform digital experiences.

Services include:

  • Digital Strategy - the plan — from original research to how it will all get done
  • Digital Implementation - from tweeting to posting, app development to website development. If it is digital, I can get it produced.
  • Marketing & Business  Strategy - marketing plans, digital business plans
  • Digital Coaching - I breathe life back into top executives’ careers in Advertising, Licensing, Media & Pharma who need to close the gap in terms of how digital can enhance their Marketing & Sales

@MktgMavnAbout Sheryl Victor Levy

Sheryl has spent the past 15 years on the client and agency sides of the business. Sheryl currently leads digital strategy for PHIL & Co, a cause marketing firm in Manhattan and also operates savvySTRATEGY for digital coaching and smaller, non-competitive marketing projects. Prior to PHIL & Co. and savvy, Sheryl led world-wide brand development of products and services at Hearst Magazines for: Cosmopolitan, Cosmogirl!, Country Living, Esquire, Good Housekeeping, House Beautiful and Seventeen. Prior to Hearst, Sheryl was VP, Marketing Director for BaseSix, a boutique interactive firm based in Boston where she was responsible for spearheading the entertainment-side of the business managing such clients as HBO and Showtime.

Sheryl was a Senior Account Director at The Sloan Group and has held positions in marketing and brand development at MTV, VH1 and USA Networks. Sheryl is a graduate of the Roy H. Park School of Communications at Ithaca College.

From time to time, Sheryl will blog on social or cultural things she has an opinion on. That’s because she is passionate. This site is not for the meek. It’s for the bold and the brave. A former MTV colleague described Sheryl’s writing style as “It’s as if you speak or think with a snap and a slap”. That’s who she is. Quick, witty and direct.

Sheryl is married living with her husband and daughter in Brooklyn, NY. Sheryl is a frequent industry speaker and was also recently accepted into the Step Up Women’s Network Mentoring program.