Sheryl Victor Levy to Host WICT Social Media Workshop

May 18, 2010

Build Your Brand in the Social Media Space
Join us for the 2010 WICT Washington/Baltimore Chapter
Social Media Workshop

THURSDAY, MAY 20, 2010
NCTA
25 Massachusetts Avenue, NW
Suite 100
Washington, DC
11:30am – 2:00pm

Expert Panel:

Brad Dancer, SVP Digital Media, National Geographic Channel
Paul Rodriguez, Director Online Content, NCTA
Sheryl Victor Levy, President of Savvy Strategy
Gayle [...]

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And The Saga Continues…

March 9, 2010

Image by Michael McDonough via Flickr

On the heels of last week’s iPad article written by our own J.Matthew Riva, we received a comment from one of our readers saying…

“As a literary agent of 35+ years, this appliance (yes appliance, not gadget) may be the saving of the book business. If the iPod had arrived 2 [...]

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The iPad…It’s Just The Beginning

February 23, 2010

Ok, so by now you have heard of Apple’s newest gadget, the iPad, and all the jokes that surfaced inspired by its infamous name. You might ask yourself why, why wouldn’t you call it the iSlate or an other name than something that sounds like a feminine hygiene product? Well, the answer probably resides in [...]

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The CableFax Web Awards

February 15, 2010

Last week, CableFAX announced their finalists in its 2010 Best of the Web Awards, honoring the cable industry’s top Web sites, online campaigns and initiatives. Winners will be announced and honored at an awards luncheon on April 28 at the Grand Hyatt in NYC. CableFAX will also salute the people behind the scenes making these [...]

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Blogger’s Block

February 9, 2010

Image by Olivander via Flickr

You haven’t heard from us in a while…well, we’d like to say it’s for good reason. Like, we just finished up a stellar engagement with DIRECTV. Or, we’ve taken on another initiative with the Skin Cancer Foundation. How about we’re going through a re-branding. Yes, like most agencies, we can use [...]

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The Buzz of 2009

December 30, 2009

Savvy’s team got together and decided what we thought were the top tags, or, buzz words for 2009. We’ve taken the best of the Marketing, Social Media and Technology worlds and created our version of the 2009 tag cloud. Got any additions or comments — they’re welcome! So, bring ‘em on!
Have a Happy New Year [...]

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A Letter From Facebook Founder, Mark Zuckerberg

December 2, 2009

Image by mauricesvay via Flickr

After coming off celebrating the most click-throughs, tweets and comments on our blog entry That Dirty Acronym…R.O.I., we wouldn’t be serving our audience if we didn’t give some face time to our pal, Facebook founder, Mark Zuckerberg.
You may have noticed on Facebook the past few days that there’s an open letter [...]

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That Dirty Acronym…R.O.I.

December 1, 2009

Return On Investment or R.O.I., has always been a challenge for Marketers. R.O.I.  has been a mainstay term in the Consumer Packaged Goods industry since the birth of CPGs. R.O.I. is a mantra being uttered daily by Brand Managers at P&G and Colgate-Palmolive, but took a while to seep into other industries. It’s a term [...]

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