The Buzz of 2009

December 30, 2009

Savvy’s team got together and decided what we thought were the top tags, or, buzz words for 2009. We’ve taken the best of the Marketing, Social Media and Technology worlds and created our version of the 2009 tag cloud. Got any additions or comments — they’re welcome! So, bring ‘em on!
Have a Happy New Year [...]

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A Letter From Facebook Founder, Mark Zuckerberg

December 2, 2009

Image by mauricesvay via Flickr

After coming off celebrating the most click-throughs, tweets and comments on our blog entry That Dirty Acronym…R.O.I., we wouldn’t be serving our audience if we didn’t give some face time to our pal, Facebook founder, Mark Zuckerberg.
You may have noticed on Facebook the past few days that there’s an open letter [...]

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That Dirty Acronym…R.O.I.

December 1, 2009

Return On Investment or R.O.I., has always been a challenge for Marketers. R.O.I.  has been a mainstay term in the Consumer Packaged Goods industry since the birth of CPGs. R.O.I. is a mantra being uttered daily by Brand Managers at P&G and Colgate-Palmolive, but took a while to seep into other industries. It’s a term [...]

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In the News…

November 20, 2009

Image by heyjoewhereyougoinwiththatguninyourhand via Flickr

A couple of very noteworthy announcements, debacles and funnies this week in the world of marketing and social media…
First, the funny…Twitter, changes its status…According to today’s Cynopsis, “Roger, Rerun and Dwayne would be proud. Twitter is officially changing the update question it poses to its users from “What Are You Doing?” [...]

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Cable Television, Social Media & More…

November 5, 2009

Image via Wikipedia

We’re just back from the CTAM Summit in Denver, CO, and it was a worthwhile and educational experience for Savvy.
Having not been to the CTAM Summit in quite a few years, it felt vaguely similar to many of the Summits we had been to in the past, but had a slight newness to [...]

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Savvy Strategy Selected as Social Media Agency for the CTAM Summit

October 22, 2009

(Alexandria, Va, October 22, 2009) — The Cable & Telecommunications Association for Marketing (CTAM) is taking a different approach to promote its annual Summit being held October 25 – 28, it’s entering the world of social media.

CTAM partnered with New York consulting firm Savvy Strategy to create and implement Internet and social media strategies [...]

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Spreading The Word For Good…

October 20, 2009

Hello readers!
Yep, we know. Savvy has been dark for the past few weeks now. We definitely violated the rules of the social media world by not publishing, but well, we have a good reason.
Savvy’s Founder and President, Sheryl Victor Levy, has just returned from a 2 week trip to South Africa…for a combination of both [...]

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Important Social Media News & Articles

September 17, 2009

Image by Hammer51012 via Flickr

This week really saw some positive ($) changes in the social media world.
First, if you haven’t heard… Facebook is actually cash flow positive! Yep, you read that here. Finally, a bit of validation of the Social Media space for all you naysayers out there. You just gotta believe…
Second, Twitter just received [...]

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