savvy Summer Fridays

by admin on July 16, 2010

School's Out for Summer
Image by Jagrap via Flickr

Gosh, don’t you love Summer Fridays?

Throughout my career, I’ve been fortunate to have been at some agencies and media companies who gave us Summer Fridays…Ahhh, there’s nothing like having every other Friday off, or, getting out at 1pm. It was like leaving early from school. School’s out!

But currently, with my own consultancy, I can pick and choose when I work, which I’m very fortunate to do. Of course, I always prefer to be busy…and when I’m busy, I long for some time off.

So, for the remainder of the Summer, I’m going to share some interesting digital tid-bits that I find in my travels on the web for personal and professional stuff. It may be about Motherhood, or Rate Cards, the iPad or inspirational thoughts. I hope you enjoy them.

Today, I received this as a part of the email newsletter from Brass Tack Thinking. It talked about the author’s learning over the last few years in business.  I’d definitely apply it to my own life as well:

The difference between where I was then and where I am now is a combination of a few things.

1. The willingness to believe that I might just be missing something.
2. The openness to hear voices and ideas that weren’t my own.
3. The strength to believe in my own mind and heart.
4. The confidence to walk away from ideas and people that were consistently negative.
5. The conviction that it was perfectly okay to change my mind.

My Maroon HighlighterAnd, speaking of confidence…This week I received this article from The Little PINK Book, the professional Women’s newsletter (and magazine) that I find oh so useful. I myself use my Dad’s Mont Blanc pen set, and keep it in a lovely leather case in my handbag. I don’t go anywhere without it — for both practical and emotional reasons. I love bringing the pen out at meetings, or using it to write a thank you for all the wonderful gifts my daughter received for her arrival.

As a professional, you pay attention to the impression you make. Everything – from that new suit to your favorite pair of “who’s the boss” pumps makes a difference. So the next time you reach into that stunning briefcase, you might want to think again about pulling out that old pen you acquired during your last stay at the Four Seasons. Don’t think pens matter? Read the rest of the article here.

wnycLastly, here’s my plug to listen to Public Radio. My husband and I have been a member of the station for a number of years now, but I’m surprised by the number of New Yorkers who don’t listen to or know of the station. I’m talking about people who have grown up in NYC, or people that I consider to be very cultured. WNYC has 1+Million members, so they definitely have an audience…and the quality programming you get from the station is priceless, and worth bringing into your life. I’ve also been fortunate enough to become a consultant for WNYC. Go to WNYC.org or tune in to 93.9 FM on your dial. You’ll never know how you lived without it.

Stay cool in the hot heat. Have an Arnold Palmer on me.

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savvySTRATEGY Launches WEtv Desktop WEdget

by admin on July 13, 2010

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savvySTRATEGY was engaged by WEtv to design and produce their advertising sales desktop widget. The widget serves as an electronic media kit that streams real time information to the advertising community including: Programming Schedule, Logos, Videos, Games, Media Math Calculator and the ability to contact both their Ad Sales and Affiliate Sales contacts.

ad-age-newsletter-wedget

Controlled by a customized back-end CMS, the WEdget was developed using Adobe Air, and distributed to the Advertising community via thumb drive to individual users as well as via download through an online media buy comprised of online ads, sponsorship and newsletters. The WEdget was featured in the Check It Out section of the July 13th edition of Ad Age’s Newsletter. Click here to experience the widget.

Interested in learning more about developing a real-time media kit/press release widget for your company? Please email Sheryl at Sheryl@savvySTRATEGYonline.com or Terry Dagrosa at Terry.Dagrosa@digitalmarketingcollective.com

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Feeling Naked?

May 25, 2010

Image via Wikipedia

Last week Ad Age posted a poll regarding Facebook and privacy issues.
The poll asked if whether people would consider deleting their profile based on what they’ve learned and experienced in recent weeks about Facebook’s privacy (or lack of) policy. When I responded to the poll, the Yes’s were at 64%, and the No’s [...]

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Sheryl Victor Levy to Host WICT Social Media Workshop

May 18, 2010

Build Your Brand in the Social Media Space
Join us for the 2010 WICT Washington/Baltimore Chapter
Social Media Workshop

THURSDAY, MAY 20, 2010
NCTA
25 Massachusetts Avenue, NW
Suite 100
Washington, DC
11:30am – 2:00pm

Expert Panel:

Brad Dancer, SVP Digital Media, National Geographic Channel
Paul Rodriguez, Director Online Content, NCTA
Sheryl Victor Levy, President of Savvy Strategy
Gayle [...]

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And The Saga Continues…

March 9, 2010

Image by Michael McDonough via Flickr

On the heels of last week’s iPad article written by our own J.Matthew Riva, we received a comment from one of our readers saying…

“As a literary agent of 35+ years, this appliance (yes appliance, not gadget) may be the saving of the book business. If the iPod had arrived 2 [...]

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The iPad…It’s Just The Beginning

February 23, 2010

Ok, so by now you have heard of Apple’s newest gadget, the iPad, and all the jokes that surfaced inspired by its infamous name. You might ask yourself why, why wouldn’t you call it the iSlate or an other name than something that sounds like a feminine hygiene product? Well, the answer probably resides in [...]

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The CableFax Web Awards

February 15, 2010

Last week, CableFAX announced their finalists in its 2010 Best of the Web Awards, honoring the cable industry’s top Web sites, online campaigns and initiatives. Winners will be announced and honored at an awards luncheon on April 28 at the Grand Hyatt in NYC. CableFAX will also salute the people behind the scenes making these [...]

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Blogger’s Block

February 9, 2010

Image by Olivander via Flickr

You haven’t heard from us in a while…well, we’d like to say it’s for good reason. Like, we just finished up a stellar engagement with DIRECTV. Or, we’ve taken on another initiative with the Skin Cancer Foundation. How about we’re going through a re-branding. Yes, like most agencies, we can use [...]

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