Sheryl Victor Levy to Speak at Personal Branding Event in Boston

BOSTON, July 20, 2009 –Borders Bookstore has teamed up with web 2.0 experts for a seminar in downtown Boston  this August. The Personal Branding Summit with Author Dan Schawbel hosted by Borders Bookstore School Street, Boston will take place on August 27th at 10 a.m. The seminar will help job seekers learn how to leverage online personal branding and social networking to help advance their careers.  Register for this free event at http://personalbrandingevents.com

Schawbel, the best-selling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009), will explain how social media can be utilized to discover and maintain a personal brand.

Accompanying Schawbel in presentations will be Gil Yehuda and Sheryl Victor Levy.

Yehuda, owner of GilYehuda.com, is a leading expert in how social technologies and social networking behaviors help individuals and organizations achieve business success.

Victor Levy, founder of Savvy Strategy, provides best of breed brand reputation solutions to individual professionals, entertainment and licensing companies by combining business development, marketing and social media best practices.

The seminar will outline the importance of personal branding, career and reputation management, and will include an interactive session on the best practices with powerful online tools.

With the rise in popularity of social networks such as LinkedIn, Twitter, and Facebook, the web 2.0 is becoming the cornerstone of recruitment and the place to develop and conduct business. A recent report published by Jobvite, a leader in web 2.0 recruitment technology, indicated that 80 percent of the 438 HR managers surveyed use or are planning to use social networking to seek out candidates this year; 72% plan to invest more in Social Networking as a recruitment tool and invest less in the use of 3rd party recruiters and search firms.

Schawbel is the founder of the Personal Branding Blog®, which is an AdAge top 50 marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks. The New York Times features Me 2.0 on its Summer Must-Read list for job seekers.

To learn more about the event and to register, click here.

Contact: Dan Schawbel
Personal Branding Blog®
email: dan.schawbel@gmail.com

Contact: Sheryl Victor Levy Click here to contact.