Courtesy of

Courtesy of

I recently spoke at Moxie Camp, a women’s leadership conference and I can say, and I think many of my digital colleagues would agree, it takes Moxie to be in Digital. A lot of it. When I think of having Moxie, it’s about being courageous to go into unchartered territory; being comfortable with having to say “Let me get back to you on that” and having get-up and go.’s definitions are: vigor; verve; pep; courage and aggressiveness; nerve, skill; know-how. Yep, that’s what I’m saying.

You’re paid to be an expert in “All Things D”. From digital strategy to CRM; from social media to product development. It’s a broad term, which has its advantages and disadvantages.

I can speak from personal experience as someone who works in an agency setting — “Digital….moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” ~ paraphrasing Ferris Bueller

But yes, it’s true. It’s a challenge to keep up with it all, and so, I’ve amassed some go-to best practices that I lean on that aid me in being the best D-Strategist that I can be. I hope they will be of use to you. I’d also love to hear from you if you’ve got some sound advice as well.

1)    Being Comfortable With The Uncomfortable — I recently was listening to an interview with Branford Marsalis on WNYC’s Leonard Lopate. Branford is considered one of the best jazz musicians of all time. He’s now exploring playing classical music. He talked about how he always challenges himself to become a better musician by putting himself into a new arena — and wanting to make mistakes. It’s how he grows. It’s how I grow too. I’m always looking for a new challenge to grow. If you subscribe to that theory, then Digital is a good place for you.

2)    Establish Filters For Yourself - As an executive digital coach, my clients hire me to act as a filter for them so they can focus on how digital can enhance their business, without being overwhelmed by all of the Digital/Electronic news (or noise). Think about what you need to know that affects your business and only read articles and publications that focus on these areas.

3)    Always Vet Vendors (A.V.V.) – I had a terrific professor for my NYU Digital Strategy course. As a part of his curriculum, he brought in vendors to talk to us about various tools and technologies. What I also figured out, that, in his day job as head of digital strategy for a major cable network, he was constantly vetting vendors. He learned a lot from those vendors, and thus I do the same.

4)    Do Your Research – My colleague and friend, Lisa Schneider, recently blogged about when to use buzzwords. As she notes, you need to research case studies and know the real story behind the trends. Make sure you understand and can communicate confidently and effectively what people need to know. Don’t just steamroll them with buzzwords.

5)    Have Go-To Experts - I’m a digital strategist by day, Executive Digital Coach (or digital mistress as I call myself) by night. So, I am more of a generalist, with knowledge and experience across the board from developing websites, to implementing SEM campaigns. But I couldn’t possibly have the time to know all there is to know about UX — but I know there are a few people who I can call on who do. I don’t place Google AdWord campaigns, but I have the resources who do that day and night. Point is, identify what you need to know and make sure you can call on credible practitioners when the time is needed.

Technology; life; the economy; it’s not a perfect science, but if you establish these go-to practices — these, and a little Moxie, should help you be successful.

I’d love to know what you think. You can find me at, email me here and @MktgMavn.


New York Tech Meetup Recap

by admin on June 6

NY Tech Meetup NY Tech Meetup

I attended last night’s NY Tech Meetup. And, apparently, it’s a coveted ticket. I had an extra and I received more than 25 emails in less than 24 hours requesting the ticket!

The group that “met up” was comprised of people in various Tech positions across many industries, located in NYC. I have to say, the evening was pretty cool.

The event consists of 2 hours of presentations by start-ups in the city, and then an “after-party” which yours truly was way too tired to attend. :)

It opened up with a very moving video from Mike Lazerow of Buddy Media. They just got acquired by Salesforce (who also owns Radian6) for $400Million. Not bad.

Then NYTM premiered the latest of their #startupstories, a video series co-created with NASDAQ and produced by HD Made. The series features members of the NY technology community (like Fred Wilson of USV, David Tisch of TechStars, John Borthwick of Betaworks, the founders of Birchbox, Warby Parker, SideTour, OkCupid, Food52, Artsicle and others) talking about key topics for anyone building a startup: The Pitch, The Team, Failure, and The Money (just released last night).

Here’s the link to their latest release – The Money:

Here’s where you can find all the videos in one place:

Now the lineup of presenters — all which are worth checking out:

RentHackr – Lets you see competitive rents in NYC. It’s in Beta and they’re expanding to other markets.
– A database of crowdsourced commercial rent comps in NYC
– A pinterest-like ecommerce wedding community
– You must check them out! They explain lyrics to rap songs and even have the rappers themselves explaining them.
– Enables you to find shared office space globally
– This is a site for analysts to pool information about the market. Supposedly it’s 64% accurate.
– For all you fitness peeps it’s a global app/community segmented by geography and discipline (weight training, running, swimming etc.)
Venmo – A public payment system between friends. Got $100 you can lend me?
NimbleTV - This was the best of all…you can login to your TV service from anywhere in the world and watch from any computer, tablet and mobile phone. I’m all over this one! Someone made a comment last night about Nimble needing a big legal budget. That was hilarious!

I definitely found the evening very inspiring in terms of new, creative ideas. I was impressed to see the amount of really inventive and useful technologies across a variety of industries (Finance, Real Estate, Health, E-commerce). I was surprised though that there weren’t any gaming technologies on the docket, nor the non-profit space.

And, I was thrilled to see Women entrepreneurs as leaders (Loosecubes and Kudos to them. However, I did see a decent number of young Women in the audience, which gives me hope that at some point in the future, Tech won’t always be a male dominated industry.
I highly recommend attending the next meetup (if you can get a ticket.) It’s a great networking opportunity, food for thought on technology solutions, and a nice community environment.

Want to see the twitter conversation from last night? Go to and search for #nytm in the search bar. You’ll see a few tweets from yours truly.

If you do check these sites out, let me know what you think of them.

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Sheryl Victor Levy to Speak at Alexia Vernon’s Moxie Camp

June 1, 2012

I’m so excited to share with you Alexia Vernon’s inaugural Moxie Camp 2012 in New York City this June 29-July 1, 2012. Moxie Camp is designed for women who work in social enterprise or the nonprofit sector, want to start or grow a socially conscious business, or who simply want to scale their positive impact in the [...]

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Been a Tumblin Using Tumblr — and Liking It!

May 2, 2012

Been using tumblr lately and lovin’ it. Mostly because the user interface is so easy to use, and I can blog in sound bites rather than write a whole article. In fact, I like it so much, I’m blogging right now about blogging. Would one classify it as blogging on tumblr? Or maybe “a bloggin’ [...]

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The Internet is Messy — According to David Weinberger

March 1, 2012

I recently had the privilege of hearing David Weinberger, author of The Cluetrain Manifesto speak at a New York Technology Council event at Frankfurt, Kurnit. David Weinberger is a Harvard researcher and most recently author of Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest [...]

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Marrying Super Bowl Spots to Web Video: How Honda Really Got It Right (in this Marketer’s opinion)

February 21, 2012

I miss Ferris Bueller. I really do. He reminds me of my aspirational days as a high-schooler growing up in the 80s. From how people dressed to the kind of boyfriend I wanted, Ferris Bueller’s Day Off, along with some of the Brat Pack movies (St. Elmo’s Fire, The Breakfast Club) epitomized the optimal teen/youth [...]

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Consider Giving the Gift of Literacy

December 20, 2011

I’m sending this on behalf of my client at Phil & Co., the Brooke Jackman Foundation. They do wonderful work here in the New York area. Consider giving the gift of literacy this holiday season to an under-served child.

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Blogging For Good

December 15, 2011

Hi. It’s me. I’m back again. Been busy. And quite frankly, a bit uninspired to blog. I mean, don’t get me wrong, I know blogging is important. But, it’s been so challenging lately. Issue is, I’m SO OVER reading digital journalist’s posts about the next thing with Siri, the iPad3, Verizon & ATT’s service, what [...]

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